At Aspect Ratio, extensive databases from the client-customer relationship are used to analyse various customer profiles. In addition to giving your sales an effective boost, this technique is a critical part of strategic decision making. Customer profiling can be a key tool for business development. Customer profiling delivers the high-powered impetus to your sales, marketing strategies and overall positioning of the business focus.
The main aim of Customer Profiling is to identify and categorise various traits and characteristics of customers to essentially know their contribution to revenues and profits. Micro-segmentation of the customer base can then permit focused intervention campaigns that can separately target select customer groups for cross-sell and up-sell activities. Customer Profiling as a strategic decision-making tool can help a business encash quick wins in new and existing markets.
Data mining and analysis is perhaps the most efficient way to get a firm handle on the impact of customer behavior and contributions to business success. The Aspect Ratio teams employ various statistical and analysis tools to do just that.
The general methodology that is followed at Aspect Ratio to do Customer Profiling is:
"The enthusiasm, promptness, proactiveness and commitment to their deadlines makes Aspect Ratio a good outsourcing partner."Dr. Devdutt Pattanaik (Manager - Knowledge Management)
Aventis Pharma Ltd.
"Aspect Ratio stands for 'keen for market-demand and opportunities' with a very customer-driven approach. Aspect Ratio has time upon time surprised me with 'ahead-of-extreme-deadline-delivery' while not compromising on quality and reliability. I have used their services for the last 5 years with true customer-delight."Bram Steller (Exec. VP - Commercial)
Jet Airways, India
"Cleartrip Finance team is associated with Aspect Ratio for our LCC (Low Cost Carriers) Reconciliation automation tool & Payment Gateway Automation tool. Excel Tool developed by Aspect is apt for us. Entire approach from understanding our requirements to delivering the end product was truly a good experience."Frank D'Souza (Sr. Manager - Finance)
Cleartrip for Business
"We at Kodak India have used ‘Aspect Ratio’ for various projects over the last 4 years. Their sense of involvement on any project and ability to grasp complex issues in a short time is very good as is their flexibility to handle changing requirements. They are the first name which comes to our mind when such requirements come up."B. K. Prashanth (Finance)
Kodak India Pvt. Ltd.